MARKETING FUNDAMENTALS   [Archived Catalog]
2018-2019 Undergraduate Catalog
   

BUSERV 1940 - MARKETING FUNDAMENTALS


Minimum Credits: 3
Maximum Credits: 3
Provides an understanding of the roles of marketing in the economy and the firm, and develops a rationale for a marketing perspective as a guide to organizational and individual actions.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade


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