BUSMKT 1511 - MARKETING "MADE IN ECUADOR" TO THE WORLD

Minimum Credits: 1
Maximum Credits: 1
Historically, Ecuador sits at the contact zone of the Incan and Caari culture where trade through the spine of the Andes has been active for centuries. Currently, Ecuador is in the midst of building its brand to the world and is seen as the crucible of the chocolate industry. Promotion of the Galapagos, Yasuni Park and adventure travel on wild rivers has been part of the effort to showcase the best of the country to foreign markets. Ecuador's stunning volcanic peaks and rich tropical rainforest offer some of the greatest destinations on the planet along with unique and marketable resources of foods and culture. This course is designed to give you an understanding of Ecuador's natural and cultural assets including art, chocolate, ancient cities and adventure destinations and how to best market them to the world. This will be a hands-on experience where you will make your own chocolate, pottery and help locals prepare native crops as well as design promotions and refine and position their natural and cultural offerings for the global market. This is a real world experience that will be invaluable in your career as a marketer or employee in global enterprise.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade

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