PRINCIPLES OF SELLING   [Archived Catalog]
2018-2019 Undergraduate Catalog


Minimum Credits: 3
Maximum Credits: 3
Selling is universal. Everyone uses persuasive communication to "sell" products, services, ideas, opinions, or points of view. Examine and practice the techniques and use the tools examined to develop and/or improve your sales skills. Focused on business-to-business sales, the concepts will apply to negotiating mutually beneficial agreements. From customer identification thru gaining agreement and follow-up, learn to identify customer problems and develop solutions that appeal to customers and benefit your organization.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD: 'C'); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors

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