BUSMKT 1481 - BRAND MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
Exposes students to a wide range of marketing problems and provides them with the analytic perspectives and strategic marketing decision tools for analyzing and solving those problems.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD 'C'); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors

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