BUSMKT 1451 - RETAIL MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
Emphasizes the strategic decisions for developing an enduring store image, and the marketing policies to produce customer satisfaction through service quality. Topics covered include store location, layout and atmosphere, logistics and information systems, merchandising, vendor relations and customer services, as well as topics related to non-store retailing.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD 'C'); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors

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