BUSMKT 1431 - PRODUCT DEVELOPMENT AND MANAGEMENT

Minimum Credits: 3
Maximum Credits: 3
Addresses all stages of the product life cycle beginning with the various phases of new product development, including creativity and new product concept generation, concept testing and evaluation, pricing, demand forecasting and new product marketing strategies. Also deals with special challenges related to marketing mature products/services, improving marketing implementation effectiveness, and marketing the intangible features of products.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD 'C'); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors

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