BUSMKT 1426 - ADVERTISING AND SALES PROMOTION

Minimum Credits: 3
Maximum Credits: 3
Provides students with an understanding of advertising and the marketing process within which effective advertising and sales promotions are rooted. It is further designed to teach students to develop effective advertising and promotion plans. Emphasis will be placed on both theoretical and conceptual foundations and their applications to the fields of advertising and sales promotions.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: Letter Grade
Course Requirements: PREQ: BUSMKT 1040 (MIN GRAD 'C'); PLAN: Accounting, Finance, General Management, Global Management, Marketing, Business Information Systems, Human Resources Management, Supply Chain Management, Undeclared CBA majors

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